Regarding promotion and advertising in 2001 we focused on producing

Organic beef from PRO-BIO members (Ekodružstvo Severozápad) is commonly found in hypermarkets. Photo: Renata Osladilová, Pro-bio archive.

a manual for the Association and for Association member and on preparation of promotional materials (leaflets, posters, boards, bags, glasses with logo etc.) in connection with the manuals. The aim was to create a united graphic style. We cooperated with Kobra Design agency in Brno. Our work was inspired by a workshop entitled "Establishing priorities in promotion and advertising" which we organised together with BioCit agency on May 16th at Toulcův dvůr in Prague. The workshop also brought the decision to promote a nation-wide BIO trade mark via particular products of PRO-BIO members. Another important point was involving the Pro-BIO Association in a programme promoting ecological farming. The Association contributed a substantial amount to a Partnership

European Summer Academy
of Ecological Farming 2001, Lednice:
Ministers Jan Fencl and Wilhelm Molterer.
Photo: Milan Vohralík, vh press.

Foundation fund which had been established for this purpose and also took part in resolving a grant programme.
The main promotional event in 2001 was the European Summer Academy of Ecological Farming, which not only had international participation but also international impact. Amongst the participants were Jan Fencl, the Czech Minister of Agriculture, and Wilhelm Molterer, the Austrian Minister of Agriculture. At the conference several PRO-BIO members introduced their products and PRO-BIO Ltd. arranged the refreshment.
At the end of 2000 a narrative book entitled Česká Biozahrada (The Czech Organic Garden) was published, which during 2001 worked as a wonderful promotional tool of the Association and of ecological attitude to growing plants in general. Before Christmas 2001 we, together with Fontána Publishers, issued a beautiful book entitled Česká Biokuchařka (the Czech Organic Cookery Book) comprising tried and tested recipies from Ms. Michalová, who is well-known from numerous organic food-tasting events.
The PRO-BIO Association was involved in many promotional events held all over the Czech Republic during the whole year, mostly via its regional centres.

Summary of events:

15th February -	KINO MAT, Prague: a press conference on the BSE topic
15th - 18th February:	Nuremberg - a PRO-BIO stand at BioFach - the biggest world exhibition of organic food, wich was also visited by the German Minister Renate Künast; our participation was supported by Heinrich Böll Foundation
16th - 18th February:	a trip for retailers and other Association members with the topic "Processing and sales potential in examples within the Czech Republic" including a visit of the BioFach exhibition
16th May:	Toulcův Dvůr, Prague - "Establishing priorities in promotion and advertising activities of the PRO-BIO Association" - a workshop
26th May:	Pitín, "Bartákův Hrnec" - (The Barták Cup) - awarded to the best ecological farmer of the year, Zdeněk Ševčík
29th May:	"Influence of agriculture on landscape, ecological farming and the PRO-BIO Association" - a lecture within an ecological education event for young people, held by Koniklec u Jičína public benefit corporation.
21st - 23rd June:	Lednice - European Summer Academy of Ecological Farming
30th August - 5th September:	České Budějovice - "Země Živitelka" exhibition
1st September:	Bystré - exhibition and tasting within the "European Village Culture" European Festival
8th September:	Hoslovice - South-Bohemian Organic Harvest Festival
9th September:	Starý Hrozenkov - White-Carpathian Organic Harvest Festival
13th September:	a press conference, held by BioCit agency
21st - 22nd September:	Prague - participation in a traditional organic trade fair at Barrandov, held by League for Ecological Alternatives
21st - 23rd September:	Prague - participation in "Harmonie" - an exhibition of healthy life style
26th October:	participation in ecological NGO meeting, called by Mrs. Dine, the wife of Radio Free Europe's director, at the US Embassy
5th - 6th October:	Brno - participation in Organic Trade Fair held by Veronica ecological institute
30th November:	Prague - The First Christmas Organic Trade Fair in Republic Square

During the year PRO-BIO, partly cooperating with other companies and organisations, prepared numerous promotional materials and tools:
"Česká biokuchařka" - an organic cookery book with recepies by Anna Michalová from Research Institute of Crop Production in Ruzyně, Prague. The book was published by Fontána Publishers, Olomouc.
"Model Bio" - a film on ecological farming in the White Carpathians: it is a narrative description of a complex model resolution for maintaining the protected landscape area of the White Carpathians by PRO-BIO members. This film, awarded a prize at the "Ekofilm" festival in Český Krumlov, was made by BioCit agency.
"Se znamením života" (With The Sign Of Life) - a film within a Czech TV series "Towards Europe - the last minute", in which several PRO-BIO members were introduced. The film was shown on Czech TV a few times. It was made for the Czech Ministry of Agriculture by PF studio in Prague.
Leaflets. Numerous leaflets were made to promote ecological farming: Bio či nebýt (Bio or not to be) - 7 versions, The PRO-BIO Assocciation, Ecological Farming, Spelt wheat, Buckwheat, Milk, Meat, Apples.
Posters, Boards, Stands.
A manual for the Association and Association members.
Paper shopping bags and glasses with the PRO-BIO logo.

In 2001 we gave lectures on ecological farming and on organic food at secondary schools (in Loštice, Zábřeh, Šumperk, Mohelnice, Jeseník, Bruntál and Město Albrechtice) and primary schools (in Šumperk, Staré Město and Jeseník)
During the year we continually supported the Bio - monthly magazine for sustainable life - the Association covered for the distribution to all its members, we provided web pages with referrence to PRO-BIO member enterprises (www.pro-bio.cz), published in the press, had programmes on TV and radio and provided information services for consumers and journalists.